The Nice Guys on Business

At first listen, it may not sound like they are talking business, but there is no denying the Nice Guys (Doug Sandler and Strickland Bonner) know their audience. If you are an entrepreneur and tired of hearing the same old rah rah static babble on all the other business podcasts out there, it's time for a breath of fresh air. Listen in, subscribe, or join the Nice Guy Community and become a Funk'nFan of the show. Relationships, honesty, trust and integrity build business today and that's what the Nice Guys are all about. Top industry experts interviewed, behind the scenes. Sometimes raw, sometimes explicit, always fun and informative. Looking for canned questions, short format and conversations in a box....this podcast ain't for you. 
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The Nice Guys on Business




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Now displaying: August, 2015
Aug 28, 2015


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Tech Talk- Vimeo and YouTube are both for more than just cute cat videos, they are a great tool for showing off videos of your goods or services and getting the word out to your potential customers.


Signature Advice- Everything (almost) that you need to learn in business has been done before, so why waste your own time and money trying to figure it out on your own? This is the advantage of business advice books, and if you're not reading 1-2 a month, you should be. Here are some of our favorites:


Strick's Favorites:

Tim Ferris- The Four Hour Work Week

Jim Collins- Good to Great or Built to last


Doug's Favorites:

Ken Blanchard- One Minute Manager

Spenser Johnson- Who moved my cheese

Bob Berg/John Mahon- The Go Giver


Of course, both of us love:

Doug Sandler- Nice Guys Finish First


Please visit our Sponsor- Even if you are not looking for a publisher, they have great business advice books for sale as well as a free blog.


Aug 25, 2015


Today's interview is with Stacey Sherman, founder of RSP Entertainment Marketing. Hear how she met Cee Lo Green, tweeted from Dick Vitale's phone, and would rather sit on a road case than in a seat at a show. 


• Most RSP Entertainment clients are unsigned, so they need Stacey's help really bad!

• RSP focuses mostly on publicity and media consulting for independent musical acts. 

• She set up a backstage meet and greet introduction for Dick Vitale at a Lionel Richie show (and tells a great story about it during the interview)

• Spoke about the importance of PR to a group of NARAS musicians (the Grammy people) at a NYC event

• Interviewing Lita Ford as the special guest host for the Brassy Broadcast


What did we learn from the interview:


• She is all about promoting other people.

• Others think she is a unicorn because magical, weird connection things happen to her. 

•  Don't be afraid to ask questions. The smartest people realize that they don't know everything. You can learn something from everyone you meet if you are open minded.

• People matter. Treat people with the respect and simple courtesy that everyone deserves and you might be surprised how far you'll get.

•  Getting thrown out of your comfort zone can sometimes be just the thing you need to start doing what you were really supposed to be doing all along.

• Trying to get musicians signed is not as glamourous as you might think, it's a lot of work and there is a ton of rejection.

• She's all about projecting a professional business image, but loves to drop the "F-Bomb" in her personal life. 

• At a show, she is most comfortable backstage sitting on a road case. 


Reach out to Stacey:

RSP Entertainment Marketing

Twitter or Facebook- @RSPEntMktg


Special shout out to The Jefferson Clinton Hotel, Syracuse, NY. This is Stacey's FAVORITE hotel and they excel at over top customer service. Check them out here and tell them The Nice Guys sent you. 


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Aug 22, 2015

You are not just selling to your customer, you are taking them on a journey. Make sure you know the critical steps of that journey so you can adjust your course for maximum profit. 


Tech Talk- is a free forms generator. If you are not using forms with your E-Mail campaign to get feedback from your customers, you have to look into


Signature Advice- Writing your customer map

  • Why do more people go to Starbucks than to Dunkin' Donuts? Because of the customer experience that Starbucks has created
  • Know your customer's Touch Points
  • You make the choice of what experience you want to offer your customer
  • Where are you losing your customers? Without a customer map, you may never know


Please visit our sponsor Spokes Marketing at, they are content experts and great marketers.


Free Learning Loft program from Doug for the first 5 listeners who tweet their location to be added to our listener map, this is a $200.00 value! Tweet Doug @DJDoug for your free copy. Check out our listener map here-


Aug 18, 2015

Antonio Garrido is a writer, speaker, trainer, motivator, and all around nice guy. Hear more about him in today's interview.


Antonio comes all the way from the UK (living in Miami now) and he is an expert in Sales and Business Development, and Leadership Training.


  • He strives to help people be the best they can be in the commercial environment.
  • His first book "Asking questions the Sandler Way" will be published soon!
  • He runs sales training, management training, and leadership training classes and is a corporate speaker/trainer.


Here's some quick business advice from Antonio:


  • Don’t try to be all things to all people
  • To be better, first you have to be different
  • If everyone is zigging, you need to zag
  • Justify your value, never justify your price


Hear more on the podcast, and you can contact Antonio at or check out his website at:


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Aug 14, 2015

These 5 rules will help you in your business and in your lfe. Announcements and Tech Talk to from The Nice Guys Doug Sandler and Strickland Bonner


Announcement- Want to get pinned on our listener map? Just go to and answer the question, where are you from? And we'll add you to the map. You can see it here-


Tech Talk- Google does it all, and mostly for free. If you’re not using at least 3 of the following- Gmail, Google Maps, Docs, Sheets, Drive, News, Chat, Hangouts, you are missing out on some of the best, most flexible and most connected aps on the market today.


5 Rules for living a life of Happiness

1. Don't take like so seriously.

2. Define for yourself what success means.

3. You have an unlimited number of do-overs.

4. Worry less about what "they" think.

5. Play by your own rules.


If you're in Europe, reach out to Doug @DJDoug, he's there on his honeymoon right now.


Sponsor- Jolles and Associates- Rob Jolles is an amazing writing and speaking coach, business strategist, and his new book "How to Change Minds" is excellent.

How to Change Minds at

Aug 11, 2015


James is all about people development and training. His company Reel People Skills had created a great system for training in a whole new way. Listen to the podcast to hear all about it.


  • He took an idea from the back of a napkin and turned it into a startup business
  • Reel People Skills Ltd. does training with a difference
  • They use research, actors, and role play to create realistic scenarios to create tools to help train employees
  • He blended his previous experience as a Digital Marketing / Social Media Consultant and his business partner's experience as an Actor to create what we think is a really different way to learn.




Contact -


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Aug 7, 2015

To succeed in business you have to change with the times or soon you'll be out of business, just like Polaroid


Announcements- Doug's getting married!


Tech talk-


Signature advice- Change with the Times


  • Learn to embrace changes in technology, instead of running from it.
  • Policies and procedures should be dynamic, not static.
  • Stop looking at your competition.
  • Focus on people not just products or services.
  • Think to the future and get your head out of the past. 


Please visit our sponsor


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Shout outs to Thomas from Ireland and Matthew from Canada!


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Aug 4, 2015

Ross Barber connected with The Nice Guys on Twitter and we have been stalking him ever since. All the way from the UK, Ross is a website designer who specializes in music websites. Here's a little more about him: 


• Ross has been doing web design since he was 12 years old. 

• His business started as the result of a Twitter conversation.

• He works with musicians and creative businesses that he admires and looks up to including Cyber PR Music, Tyler Hilton & Supreme Entertainment Artists

• He is a speaker, being booked for engagements including the university I graduated from, and a local meetup about music marketing

• His podcast "Bridge the Atlantic" has featured some of the following artists:

○  Singer/songwriter/actor Tyler Hilton 

○ X Factor UK's Janet Devlin 

○ The Spill Canvas frontman Nick Thomas

• He actually listens to our show! (or so he says, we choose to believe him)


Contact Ross at 

Ross' custom web design-

Podcast- Bridge the Atlantic


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