Carlos Gil, Self-Taught Marketer - “Marketing People Don’t Know Shit, it is Your Customer that Knows Everything”
- In this generation, most marketers are force feeding their agendas to customers. They are not aware of the conversations that are happening on social media.
- You build character when you get told, “no” but you also gain a lot of relationships.
- How do we get people to think like a customer?
- Think: “Would your own sales tactics drive you to buy anything?”
- People are the true marketers, so teach them about the value that your product can give them. Brand Loyalty.
- A lot of marketers see social media as a way to force feed content. Even with this new school avenue, old school rules STILL APPLY. People really want to engage with their friends on SOCIAL MEDIA, not to see what your new special deal is.
- The key word in social media is “social”, you have to have conversations. This form of connections give businesses an opportunity to LISTEN.
- Social media is like a piggy bank - interactions are like the pennies, nickels and dimes. The free value that you provide for others are the larger bills that will add up long term.
- Content needs to be informative, engaging and fun.
- Think of your snapchat as your own private Youtube channel! Over 14% of U.S. snapchat users are over the age of 45.
- There is no one out there better than the next guy, it is all about putting in the time and the work. Be a practitioner.
- The best thing to do is to be open and upfront. It is up to you to train yourself to reach the next level.
- If an employer is not supportive of your growth and development, that is not the right place to be.
Show notes: Production Assistant - Anna Nygren http://www.annavnygren.com/
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