May 20, 2016
Entrepreneurs survive in business if and only if clients remember them. Dr. Carmen Simon is the author of Impossible to Ignore, Creating Memorable Content to Influence Decisions, hear more about that on Then Nice Guys today.
She's been coaching employees from visible brands to use brain science guidelines in their messaging. Memory is at the root of all decision-making and because the amount of information around us is increasingly abundant, it will become harder for people to remember what's what and make favorable decisions.
Here are some of the questions Dr. Simon answers today:
- What's the differences between influence and manipulation?
-What are the biggest insights from memory research that we can use to thrive in business?
-Why is it more important to influence other people’s memory than working on your own?
-What are some techniques to use when creating content that stays on people’s minds?
- How does the brain make decisions?
- If someone remembers you, will that memory live forever?
-If someone remembers you negatively, are you doomed?
Contact Dr. Carmen Simon:
Check out her website an her workshops here:
And you can buy her book here- Impossible to Ignore, Creating Memorable Content to Influence Decisions
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